Disney: Brand Factory

Here’s an interesting Los Angeles Times blog entry from the other day about the Studio side of Disney and the changes Bob Iger is making there. Tragically it’s title only reflects a portion of the content, so don’t be swayed by that: “Disney taking a pass on one of the most profitable movies of 2009?”

Key quote:

Disney chief Bob Iger is also busy transforming his studio into a Brand Factory, where nearly every film that hits the theaters will have built-in brand awareness, just like a new Procter & Gamble detergent.