joshedwards.com » Bob Iger http://joshedwards.com Tue, 30 Apr 2013 10:15:16 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Disney: Brand Factory http://joshedwards.com/2010/02/21/disney-brand-factory/ http://joshedwards.com/2010/02/21/disney-brand-factory/#comments Sun, 21 Feb 2010 13:14:27 +0000 Josh http://joshedwards.com/?p=95 Here’s an interesting Los Angeles Times blog entry from the other day about the Studio side of Disney and the changes Bob Iger is making there. Tragically it’s title only reflects a portion of the content, so don’t be swayed by that: “Disney taking a pass on one of the most profitable movies of 2009?”

Key quote:

Disney chief Bob Iger is also busy transforming his studio into a Brand Factory, where nearly every film that hits the theaters will have built-in brand awareness, just like a new Procter & Gamble detergent.

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