New Coke

It was twenty-five years ago today that Coca-Cola revealed “New Coke!”

Twenty-five years!

There are articles (and books) out there that’ll point out every nuanced flaw in completely replacing one’s flagship brand, so I won’t get into that here. Everything written about the New Coke brand either begins or ends with, “How could a major corporation be so dumb?”

I don’t know the answer to that, but I will ask one question, though. When exactly did Coke switch from sugar to the much less expensive high fructose corn syrup?

Think about it.

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