Recently United and Continental Airlines announced they were merging.
Frankly I didn’t care much about the merger until I saw this photo:
Look at the abomination of a logo on the step-and-repeat banner behind them!
They mashed up the classic United logo (designed by Saul Bass, no less) with the couldn’t-be-anymore-generic Continental logo!
I bet they didn’t even get a graphic designer’s input, they just had some temp retype “United” and bingo, problem solved!
So that’s one more logo to add to my yet-unbuilt “Logo Graveyard” website.
What a waste.
Tags: Continental Airlines, logo, Saul Bass, things that I don't like, United Airlines