I haven't talked about soda for quite some time, so hey, have you seen the new Dew?

Mountain Dew (or is it "Mtn Dew" now?) has just come out with Diet Mountain Dew UltraViolet for a limited 3 month window.

For more info, here's a Brandweek article: "Mountain Dew Goes UltraViolet".

The only real piece of info there, besides telling us it's purple and supposed to taste like berries, is that this is the first "line extension" that's diet only - there's no regular version.

Aiming at the 30 year olds, are ya?


Well don't worry, we'll take it ...