Interesting blog by Nancy Koehn at Harvard Business Review yesterday: "American Consumption and the New Normal".
Ms. Koehn sees that American consumers are looking to brands that they trust, that are worthy of our loyalty. That we're "abandoning the 'next new thing' mentality that powered so much spending for the past 20 years, in favor of more enduring priorities".
More interestingly, she says that as a society we are moving beyond just "keeping up with the Joneses," by using the internet as a social networking resource similar to pre-Industrial Revolution villages.
It's a short read and fascinating, so check it out.
Josh finally lives in Maine again
after four years at Boston University,
a stint in Southern California with
Walt Disney Feature Animation,
and two years in Dubai, UAE,
where he created and wrote
Newlywed in Dubai.