I just heard the name of the new Louisville, Kentucky arena where the University of Louisville plays – “KFC Yum! Center“.
Really?!
Yum! Brands, the owner and franchiser KFC, Pizza Hut and Taco Bell, was spun off from PepsiCo in the late 1990s and is apparently based in Louisville.
You might think the name is stupid, but originally it was “Tricon Global Restaurants, Inc.”
Tags: arena, fast food, KFC, KFC Yum! Center, naming, naming rights, stupid idea, things that don't make sense, Yum! Brands