Posts Tagged ‘naming rights’

Naming Rights

Wednesday, January 26th, 2011

I just read a blog post about the possibility of selling naming rights to infrastructure that was cute enough, but then they made a good jab at the KFC Yum! Center and I had to share it.

Check out: “Should We Sell Naming Rights to Infrastructure?

The joke:

But once the commercialization process is in place, standards inevitably start to slip. Just look at sporting facilities: one day you’re walking to august Wrigley Field, the next day you’re heading to the KFC Yum! Center, looking for your dignity. (It’s always in the last place you look.)

You might remember I poked fun of that name back in November (see KFC Yum! Center).

KFC Yum! Center

Friday, November 19th, 2010

I just heard the name of the new Louisville, Kentucky arena where the University of Louisville plays – “KFC Yum! Center“.


Yum! Brands, the owner and franchiser KFC, Pizza Hut and Taco Bell, was spun off from PepsiCo in the late 1990s and is apparently based in Louisville.

You might think the name is stupid, but originally it was “Tricon Global Restaurants, Inc.”