To celebrate Earth Day today let’s look at the history behind the ubiquitous recycling logo: “Who designed the famous recycling symbol?”
Posts Tagged ‘logo’
Happy Earth Day!
Friday, April 22nd, 2011Ugly New CMP Logo
Wednesday, January 26th, 2011I opened up my Central Maine Power bill last night (and yes, the bill is higher with these new smart meters) and found an ugly new logo inside.
Not that the old logo was stellar, but it was classic in a kind of Paul Rand way. “Paul Rand-lite”, perhaps.
Apparently the new logo is an alignment with the logo of parent company Iberdrola USA.
In fact, I didn’t even realize that Energy East had been renamed “Iberdrola USA”, and that apparently happened in December of 2009. Then again, I haven’t paid too much attention to my energy company, I suppose.
All-in-all it’s too bad that yet another distinct logo is going by the wayside for something that’s got ugly gradients and no silhouetting. And is that a drop of sunshine? Really?!
Abu Dhabi Logo
Thursday, August 19th, 2010Our friends in Abu Dhabi, capital of the UAE and neighbor to Dubai, have a new logo: “The Abu Dhabi Brand: Rich.”
I like it. It’s classy, which is nice; sometimes Middle Eastern design veers a bit gaudy for me. Fantastic work.
New Symbol for Rupee
Thursday, July 22nd, 2010This is interesting, apparently up until last week the Indian Rupee didn’t have its own unique symbol – you know, like the “$” for dollar, ”£” for the pound sterling or “€” for the euro.
But they just picked one. Here it is:
Oddly the symbol won’t show up on currency notes or coins, at least, according to the article I read, but that’ll probably change as time goes on.
Fresh From Florida
Friday, June 11th, 2010New Logo for California Adventure
Tuesday, June 1st, 2010They released the new logo for Disney’s California Adventure park the other day on the Disney Parks Blog: “First Look: New ‘World of Color’ TV Spot.”
Check it out:
Here’s the old logo:
I’m not sure I like the new logo. It’s much too cartoony for the park. Sure, there are quite a few things wrong with the park, but the old logo was pretty classic.
United Continental Logo
Monday, May 10th, 2010Recently United and Continental Airlines announced they were merging.
Frankly I didn’t care much about the merger until I saw this photo:
Look at the abomination of a logo on the step-and-repeat banner behind them!
They mashed up the classic United logo (designed by Saul Bass, no less) with the couldn’t-be-anymore-generic Continental logo!
I bet they didn’t even get a graphic designer’s input, they just had some temp retype “United” and bingo, problem solved!
So that’s one more logo to add to my yet-unbuilt “Logo Graveyard” website.
What a waste.
Cool Michigan Logo
Thursday, March 25th, 2010I saw this logo for the Michigan Economic Development Corp in Fortune magazine the other day and it really appealed to me:
Clever, eh?
Scenes From the Jaypocalypse
Tuesday, March 2nd, 2010Slow news day so I’ve been catching up on the mass of articles about Leno last night. The battle-lines are drawn, most are either for him or against him, but every article seems to note how odd the last year has been for late night television.
Ken Tucker at Entertainment Weekly (“Jay Leno reclaims ‘The Tonight Show,’ Letterman acknowledges the return“) starts off with, well, some of that cynicism that Conan warned us about:
Jay Leno took back The Tonight Show from Conan O’Brien on Monday night, saying, “It’s good to be home.” Ha-ha-ha, oh, oh, I get it: Conan was a bully who kicked poor Jay out of his own house and stayed on as a squatter until the police (i.e., NBC) gave Jay back his property! Justice prevails!
Mmm snark!
The Washington Post (“Leno’s return to ‘Tonight’ gives off victorious air“), however, can’t seem to pick a side of the fence to be on:
In the end, Leno is talented in the most mediocre of ways, and this gives viewers great comfort. His big win here is a win for the middle of the road.
So, is that bad? Or good? Or … what?
The Los Angeles Times (“Jay Leno returns to ‘The Tonight Show’“) does what it does best, plays the middle of the road while dropping clever pop references:
It was quintessential Leno, man of the people, and after the new desk was unveiled, it did seem as if the last seven months were, if not a dream, then a sort of parallel universe, similar to this season’s “Lost.”
James Poniewozik at Time (“Jay Leno’s Long Nightmare Is Over“), who I felt eviscerated Leno in his cover story back in the autumn (“Jay Leno Is the Future of TV. Seriously“) veers into cynicism as well:
To be fair, Leno and NBC have a delicate task with the relaunch of the Tonight Show: making a premiere event of something that viewers were watching less than a year ago, without too many awkward reminders of what came between. At one point, Leno referred to his guest tomorrow, Sarah Palin, saying that she’s “never been on a late night show.” Palin appeared last year on Conan O’Brien’s Tonight (as a walk-on, not a scheduled guest, which she was on SNL). But, as we know, Conan O’Brien never existed.
(Incidentally, and maybe I’ve beaten this point to death, but would any of the Leno fans who complained about “that immature Conan O’Brien” care to explain to me the maturity and sophistication of Jay’s “World’s Tightest Pants” segment? Update: For those of you who missed it—extreme tight shot of someone’s wedgified butt crack. I realize I’m losing a lot of the nuance by summarizing.)
But the end-all, be-all of snark came from Mary Elizabeth Williams at Salon (“Leno’s late-night comeback“):
And then, seemingly hours later, it was over. All that was missing was a celebratory drink out of Conan O’Brien’s skull. In your face, America.
Wow.
I kind of wish it was a busier news day. That there were more stories about “The Bachelor” and “Dancing wth the Stars” and “The Marriage Ref”. Something about the Academy Awards. Celebrity drama of the Britney or Paris Hilton kind. C’mon. Anything but more snarky Jay Leno stories …
Last Night
Tuesday, March 2nd, 2010So last night was the first night of the new Tonight Show, re-starring Jay Leno.
Whoo.
I didn’t watch it, as much as out of solidarity with Conan as out of loathing of Leno.
(Also technically we don’t get NBC at our apartment. Horrible reception).
But I did go to the Tonight Show website, and I saw this new logo:
Now, I’m not a designer, but I’m pretty sure there’s no possible way to make his name any smaller without going into a micrscopic level.
Interesting …