I opened up my Central Maine Power bill last night (and yes, the bill is higher with these new smart meters) and found an ugly new logo inside.
Not that the old logo was stellar, but it was classic in a kind of Paul Rand way. “Paul Rand-lite”, perhaps.
Apparently the new logo is an alignment with the logo of parent company Iberdrola USA.
In fact, I didn’t even realize that Energy East had been renamed “Iberdrola USA”, and that apparently happened in December of 2009. Then again, I haven’t paid too much attention to my energy company, I suppose.
All-in-all it’s too bad that yet another distinct logo is going by the wayside for something that’s got ugly gradients and no silhouetting. And is that a drop of sunshine? Really?!
