Here’s an interesting Los Angeles Times blog entry from the other day about the Studio side of Disney and the changes Bob Iger is making there. Tragically it’s title only reflects a portion of the content, so don’t be swayed by that: “Disney taking a pass on one of the most profitable movies of 2009?”
Key quote:
Disney chief Bob Iger is also busy transforming his studio into a Brand Factory, where nearly every film that hits the theaters will have built-in brand awareness, just like a new Procter & Gamble detergent.
